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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Winter school for international visitors

2011-07-28

Here are, from the left, front: Vinita Verma (India), Gayatai Sharma (India), Ambar Istiyani (Indonesia); back: Frank Nieuwenhuizen (Netherland); Vicky Hölsgens (Netherland) and Dewi Cahya Ambarwati (Indonesia)
Photo: Hannes Pieterse

A group of activists, postgraduate students and staff from civil society organisations are currently visiting our Bloemfontein Campus to discuss issues of diversity and development. The group of 19 people from countries such as India, Indonesia, Uganda, the Netherlands and South Africa are part of the 2011 annual international winter school on Pluralism and Development, which is hosted by our International Institute for Studies in Race, Reconciliation and Social Justice. It is the first time that the winter school is held in South Africa since its launch in 2004.

The first class of the winter school started on 11 July 2011 and participants attend daily lectures where they engage in critical thinking about issues such as sustainable development, identity, reconciliation and pluralism. On Thursday 21 July 2011 our Vice-Chancellor and Rector, Prof Jonathan Jansen presented a lecture on reconciliation to participants where he spoke lengthily about South Africa’s traumatic past. Classes will come to an end on 5 August 2011.

During their stay at our university participants also visited Gauteng where they spent time at the Apartheid museum, Constitutional Hill and Freedom Park. Later this week they will visit our Qwaqwa Campus.

Indonesian participant, Ms. Dewi Cahya Ambarwati, said she is looking forward to the Qwaqwa visit, where she will show off her traditional dance. Ambarwati said during their visit to Freedom Park, she managed to trace back Indonesian ancestors in the museum’s slavery section. Another participant, Mr. Frank Nieuwenhuizen from the Netherlands, said the winter school is enriching because it makes you realise what it means to deal with differences.

The international Winter School on Pluralism and Development is an initiative of the Kosmopolis Institute of the University of Humanistic Studies, in cooperation with the Humanist Institute for Cooperation with Developing Countries (Hivos).

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