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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

UFS unveils Women’s Memorial Garden

2011-08-12

The Women’s Memorial Garden, between the Main and Chemistry building, seen from the top.
Photo: Siegwalt Küsel

Our university rewarded the hard work of women at the university by unveiling a Women’s Memorial Garden at our Bloemfontein Campus on National Women’s Day, 9 August 2011. University Staff, students, some members of our Council and other guests gathered at the university for the unveiling of the new memorial garden.

Prof. Driekie Hay, Vice-Rector: Academic, told the somewhat 50 people at the unveiling that it was a historic day for the UFS, as this was a sign of how far the university have come. Prof. Hay told the women at the function to be proud of their achievements. She said the purpose of Women’s Day was to celebrate the historic struggle and sacrifices of all South African women, especially those who fought against racism and sexism.

The Women’s Memorial Garden consists of a botanical garden with more than 80 plant species. In the middle of the garden is a stone statue with a wild fig tree planted within. Prof. Hay told the guests that the tree’s numerous seeds represent unity and is an indication of real understanding, knowledge and faith, characteristics women at our university should pursue to ensure a sustainable and prosperous future for the UFS. The University leadership will now embark on a process to identify and recognise women from the university community who have made significant contributions during its 107 years of existence.

The memorial garden was designed by Habitat Landscape Architects. Mr Siegwalt Küsel, an architect at the firm, said the garden was developed to be a living monument to women. He said they hope that the garden will become an active learning space for visitors.

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