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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

US professor makes the case for public scholarship

2011-08-17

The Eatman family from the left: Jasmin Eatman, Prof. Timothy Eatman and Mrs. Lorraine Eatman

The university of the 21st century should not be an ivory tower; rather it should work with communities to co-create things of public value. This was one of the observations made by visiting US Prof. Timothy Eatman. He delivered a public lecture on the topic Public Scholarship and the democratisation of knowledge in the engaged university at the University of the Free State (UFS) on Monday, 15 August 2011. Prof. Eatman challenged people at the lecture to think about richer ways of thinking about engaged public scholarship and said they need to prepare for a new citizenry of academia.

Prof. Eatman, an assistant professor of Higher Education at Syracuse University in the United States, said that knowledge was revealed in diverse ways and advised institutions of higher education to demonstrate an increasing sensitivity to issues of relevance to public good. Prof. Eatman said the present era calls for the development of a more sophisticated understanding of knowledge creation.

Prof. Eatman, who is visiting our country for the first time, brought along his mother, Lorraine, and daughter, Jasmin, who performed a contemporary dance during the event. The family had been in Bloemfontein for the past week or so and Eatman expressed his gratitude to staff and people of Bloemfontein, saying he can deliver personal testimony to the beauty of the Free State.

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