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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Inaugural lecture by Prof Kwandiwe Kondlo

2011-08-26

Present at the inaugural lecture of Prof Kwandiwe Kondlo were from the left: Prof. Lucius Botes, Dean of the Faculty of Humanities; Prof. Kwandiwe Kondlo and Prof. Teuns Verschoor, Vice-Rector: Institutional Affairs
Photo: Stephen Collett

Can the South African Communist Party (SACP) ever become a viable option for the ANC or has it become just a flat spare-tyre of the ruling party? Is there more to expect from the SACP or has it run full cycle? These are some of the questions that were brought up by Prof. Kwandiwe Kondlo at his inaugural lecture at our university on 24 August 2011.

Prof. Kondlo, head of our Centre for Africa Studies, told the audience that the current SACP (unlike pre-1994) is a party in which theory and intellectual reflection were being eclipsed by politics of pragmatism and warned that self-interest and ambition have become a problem. Delivering his lecture on the topic The South African Communist Party and the Dilemma of the National Democratic Revolution in South Africa, 1994 to date, Prof. Kondlo warned that he may ruffle feathers amongst those with ideological commitments and said that as an intellectual it was his job to irritate.

Prof. Kondlo told the audience his lecture would re-open old debates telling them that old questions are making way to the fore, for example the nationalisation debate.

Please find Prof. Kwandiwe Kondlo’s full inaugural lecture in the attached document.

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