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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Kovsie Alumni honoured

2011-09-05

Kovsie Cum Laude winner Maurice Carpede shows his award. With him is Naude de Klerk(left), Kovsie Alumni Chairperson.
Photo: Foto 24

Dr John Purchase, Chief Executive of the Agricultural Chamber of Commerce, was honoured as Kovsie Alumnus of the Year by the University of the Free State (UFS) during the annual Kovsie Alumni Awards Dinner on 2 September 2011. Dr Purchase and four other former Kovsies were honoured for exceptional achievements and contributions made to the UFS at this glittering event.

The well-known columnist Mr Willem Theron who writes columns for Beeld and Volksblad, was honoured with the Kovsie Ambassador Award. Another well-known Kovsie, the radio and television personality Mr Maurice Carpede was honoured with the Kovsie Cum Laude Award. Carpede shares this award with Mr Koert Pretorius, Chief Executive of Mediclinic South Africa, they received the award jointly. Mr Arie van der Bijl, retired Financial Director of the UFS, was honoured with the Alumnus Award for exceptional service delivered to the UFS.

Dr Purchase, who was unable to attend the award ceremony, expressed his appreciation in a pre-recorded message. He said that Kovsies taught him how to be a leader. Theron, a marketer for the Kovsie Alumni Trust who received the Centenary Medal from the UFS in 2004, said in his acknowledgement speech that he feels humbled by this award. He said Kovsies became both his home and his family.

Both Carpede and Pretorius mentioned the impact Kovsies had on their lives. Carpede said he became a Kovsie in the years of transition, a time when words like “whites only” were printed on some doors, but despite all of that, he learnt that not all whites were bad. Pretorius, who was honoured for his contribution to private healthcare in the country, said that Kovsies were the key that unlocked several doors for him.

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