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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Prof. Aldo Stroebel serves on SAYAS

2011-09-23

Prof. Aldo Stroebel

Prof. Aldo Stroebel, from our university, has been elected as a Founding Member of the South African Young Academy of Science (SAYAS).

He is currently Associate Professor in the Centre for Sustainable Agriculture, Rural Development and Extension, as well as the Director of International Academic Programmes in the Office of the Vice-Chancellor at the university.

The Young Academy has as its objectives to represent young scientists in advising the government on science and technology policy and human resource development. In addition, they will prepare the SAYAS to join the Global Young Academy (GYA) to engage with high-level international bodies, including the World Economic Forum. Twenty Founding Members have been elected – ten new members will be elected annually to a maximum of 50.

Prof. Stroebel obtained his master’s degree at the University of Ghent, in Belgium, and a PhD at the UFS after a year of graduate coursework at Cornell University in the USA. He completed post-doctoral work at Wageningen University and Research Centre in The Netherlands, where he has been appointed as a Visiting Fellow to their recently-established Centre for Food Security and Sustainable Development. He has published widely, including more than 90 journal articles, book chapters and reports, and co-edited a book published by CTA Wageningen. He has supervised ten master's and doctoral students.

He serves in various capacities: he is a member of the Research and Innovation Strategy Group of Higher Education South Africa (HESA), former member of the SANPAD Board, the President of the International Network of Research Management Societies (INORMS) Conference in 2010, and Vice-President of Research and President-elect of the Southern African Research and Innovation Management Association (SARIMA).

Prof. Stroebel has participated in a number of national and international conferences. He was a keynote speaker at the Society of Research Administrators (SRA) in Washington DC in the USA and at the Ministerial Conference on Higher Education in Agriculture in Uganda.

He has worked as a consultant and/or advisor for a number of international and multinational organisations, including the Food and Agricultural Organisation of the United Nations (FAO), the United States Agency for International Development (USAID), World Bank, Lux Development, and the World Conservation Union (IUCN), Switzerland.

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