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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Kovsie student aims for the record books

2011-10-11

Potential Guinness World Record-holder, Hermann van Heerden
Photo: Phelekwa Mpono

The Guinness World Record for the longest continuous wheelie in a wheelchair was achieved by Michael Miller of the United States, who covered a distance of 16,12 km on the rear wheels of his wheelchair on 8 August 2009.

On 11 October 2011, Hermann van Heerden, a second-year Kovsie student, will attempt to set a Guinness World Record for the longest wheelie in a wheelchair in a stationary position. The 22-year-old disabled student from the University of the Free State (UFS) will manoeuvre his wheelchair so that the front wheels lift off the ground.

Hermann, who is studying for a BEd degree, was born with spina bifida, a developmental congenital disorder caused by the incomplete closing of the embryonic neural tube. He has been in a wheelchair since he was a toddler.

Hermann’s Guinness World Record attempt forms part of the ten-year celebrations of the Unit for Students with Disabilities (USD) at the UFS. The unit was established in February 2001, with fifteen registered students, but currently supports 143 registered students. The USD focuses on promoting equity for students with disabilities, including access to courses, buildings, learning materials, residences, leisure and sports activities and the opportunity to succeed in such activities.

The unit supports students with specific learning difficulties (dyslexia, attention deficit hyperactivity disorder); mobility–impaired students (wheelchair users and amputees, as well as those suffering from cerebral palsy, muscle dystrophy, spina bifida and multiple sclerosis); visually-impaired students; hearing-impaired students, students suffering from “other” conditions (mental impairment ((schizophrenia)), epilepsy, panic disorder) and those with temporary impairments (broken hand).

Hermann said that he would like to use his record attempt as a means of raising money for the USD and welcomes sponsorships. “The USD has only been good to me ever since I registered at the UFS. Every time I had a question, they answered it. Every time I had a problem with a class, they resolved it. This year, the unit has its ten-year anniversary and I thought it was time for me to give back.”

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