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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Kovsie student on his way to the record books

2011-10-12

Hermann van Heerden
Photo: Gerhard Louw

Ten hours. That’s how long Kovsie student Hermann van Heerden held a stationary wheelie in his wheelchair by lifting the front wheels of his wheelchair. The second-year disabled student now stands to get his name in the Guinness World Record Book for the longest stationary wheelie in a wheelchair.

Starting at 03:15 and holding on until 13:15 on Tuesday, 11 October 2011, Hermann achieved what he set out to do. Now he is waiting for the Guinness World Record office to verify his world-record attempt.

The minimum time set for Hermann to achieve a Guinness World Record was four hours, but the B.Ed. student went six hours over this time, wheeling non-stop for ten hours. During this time the Kovsie student had no food or water over his lips, nor was he allowed to go to the bathroom.

Hermann’s Guinness World Record attempt forms part of the ten-year celebrations of the Unit for Students with Disabilities (USD) at the University of the Free State (UFS).

Accomplishing his record attempt, a tired Hermann said the first thing he wanted to do was to eat. Hermann, who was born with spina bifida, a developmental congenital disorder, said he did not have a lot of preparation for his world-record attempt, as he had always been in a wheelchair.

According to the Guinness World Records press office, the closest record to the one Hermann set out to achieve, is for the longest continuous wheelie in a wheelchair. This was achieved by Michael Miller from the USA who covered a distance of 16, 12 km on the rear wheels of his wheelchair.

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