Latest News Archive

Please select Category, Year, and then Month to display items

Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Rasool lauds our university

2011-10-24

At the dinner at the residence of the South African Ambassador to the USA, Mr Ebrahim Rasool, were, from the left: Prof. Debra Stewart, President of the Council of Graduate Schools in the USA; South African Ambassador, Mr Rasool; Prof. Jansen; and Prof. Molly Corbett Broad, President of the American Council on Education (ACE).

The Ambassador for South Africa to the United States of America (USA), Mr Ebrahim Rasool, recently hosted Prof. Jonathan Jansen, Vice-Chancellor and Rector of our university and a group of representatives from major science councils, foundations and universities at his home in Washington DC. Our university is the first South African university to be hosted at the official home of the Ambassador.

“The University of the Free State has shown South Africa and the world how to work with the past and how to make the past work for them. “You are a thought leader who had the privilege not to be comfortable with your own ideas of history; you understood the need to change and embraced it. You have moved the fastest towards racial and human togetherness of all the South African universities,” Mr Rasool said.

Prof. Jansen responded by saying that Africa needed strong academic universities and that had to be the focus of tertiary institutions across the continent. “We must create opportunities for people to be together and to learn from each other. The UFS is an experiment of human togetherness – and this experiment is taking off,” he said.

During his visit to the USA, Prof. Jansen also discussed research partnerships and new placements for UFS staff and students through exchange visits.

Back

Economic and Management Sciences

Education

Health Sciences

The Humanities

Law

Natural and Agricultural Sciences

Theology and Religion

Open Distance Learning

Business School

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept