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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

UFS hosts the nation's senior professionals in Student Affairs
2011-12-05

 

Some of the Senior Student Affairs Professionals present at the meeting were back row from left: Dr Llewellyn MacMaster, Dean of Student Affairs: Stellenbosch University; Profs. Bobby Mandew, Dean of Student Affairs: University of Johannesburg; McGlory Speckman, Dean of Student Affairs: University of Pretoria; and Ms Babalwa Ntabeni-Matutu, Department of Higher Education and Training. Front from left are: Dr Choice Makhetha and Ms Khanyisile Nyembenzi, SAASSAP Project Officer from the University of KwaZulu-Natal.
Photo: Stephen Collett

The Deans of Students of thirteen of the country’s universities recently gathered at the University of the Free State's (UFS) Bloemfontein Campus to attend the Deans’ Forum of the South African Association of Senior Student Affairs Professionals (SAASSAP).  

The heads of Students Affairs from universities such as Stellenbosch, Johannesburg and Pretoria discussed challenges facing higher education institutions and shared campus experiences during their meeting.
 
Dr Choice Makhetha, Acting Vice-Rector: External Relations at the UFS and President of SAASSAP, says the issues that were addressed included registrations and poverty on campuses. Dr Makhetha, who is serving a second term as president of the organisation, says they came up with strategies on how to support campuses in partnership with the Department of Higher Education and Training.
 
SAASSAP will host its 14th national conference next year from 24 - 26 October in Bloemfontein. The UFS and the Central University of Technology will host the conference together and it is expected that all twenty three member institutions as well as Student Affairs Associations from abroad will attend.

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