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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Little Professors enrol at UFS

2012-01-20

Little Professors in the making: Archie Barclay, 3 years, (left) and Khanya Nondabula, 6 years.
Photo: Phelekwa Mpono

About 65 small children have taken up residence at our Bloemfontein Campus, joining the Kovsie family.

The little ones, whose ages range from three months to six years, are the first kids to enrol at The Little Professor Crèche on the campus. The crèche, with its motto Preparing little minds for greatness, opened its doors on 9 January this year.

Head of the crèche, Mrs Ricka van Kerkhof, says they received a flood of applications for the 105 available places and forty more kids will be taken in during the coming weeks. Van Kerkhof says the crèche is open to everyone, but preference is given to children of UFS personnel. Currently 90% of the kids are those of university staff.

The well-equipped crèche has enough toys to fill up a small shop and offers extramural activities such as piano lessons, swimming, chess and pottery classes. All classes have flat-screen televisions for kids to watch educational programs. The crèche caters for six classes, infants up to Grade R. The Pre-grade R Curriculum and Foundation Phase Grade Curriculum R-3 of the Free State Department of Basic Education are followed. The language of instruction is English and parents who want to enrol their kids will pay R 1150.00 per month.

Van Kerkhof, who calls her job the best in the world, says The Little Professor is not a care facility. Rather it’s a place where kids are taught to concentrate on education. “We are teaching kids to be clever.”

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