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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Diversity gains ground in SRC election

2005-08-19

The University of the Free State (UFS) reached another milestone in its transformation process last night (Tuesday 16 August 2005) when a more diverse group of students than ever before were elected to serve on the Main Campus SRC.

In addition to this, the UFS experienced a smooth and problem-free election process – unlike recent years when the Main Campus SRC elections were frequently disrupted or marred by attempts of intimidation or obstruction.

The election took place on Monday 15 August 2005 and the results were announced last night (Tuesday 16 August 2005) by Dr Ezekiel Moraka, Vice-Rector: Student Affairs at the UFS.

Seven black students are to serve on the Main Campus SRC, the highest number of black students ever to be elected on the Main Campus SRC since black students were admitted to the UFS in the late 1980’s.

Nine of the 18 SRC members were directly elected and nine on the basis of proportional representation (PR). The PR system was introduced after amendments to the constitution of the Main Campus SRC were approved by the UFS Council in June 2005.

According to Dr Moraka the elections on the Main Campus were a resounding success. “We received double the amount of votes this year: A total of 4 846 votes were cast, while 396 votes were spoilt. Last year only 2 192 votes were cast,” said Dr Moraka.

Dr Moraka said that there were no disruptions of the process and no objections regarding the voting process were received.

Mr Graeme Bradley, thirdyear student in B Com Human Resource Management, was elected as SRC President of the Main Campus for 2005/2006. Mr Bradley was SRC representative for Sports, Arts and Culture in 2004/2005.

In the PR section of the election, Here XVII (with 36,1% of the vote) and Sasco (with 36% of the vote) received an equal amount of seats (3) for the SRC. These percentages also provided them with fourteen (14) seats for the Student Parliament, which consists of 40 seats.

“This outcome is significant to us as, for the first time we have a clear indication of what the actual support of these affiliated organisations is on campus,” said Dr Moraka.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel: (051) 401-2584
   Cell: 083 645 2454
   E-mail: loaderl.stg@mail.uovs.ac.za

17 August 2005

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