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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Valuable opportunity for future educators

2012-02-13

The UFS will award bursaries to about 670 students this year. These bursaries, to the value of over R42 million rand, will give these students the opportunity to follow their dream of becoming educators in South Africa. At the selection process were, from the left: Prof. Gawie du Toit, Programme Director: Initial Teacher Education at the UFS, Dr. Rantsie Kgothule, Teaching Practice Coordinator at the UFS Qwaqwa Campus; Ms Fiona Padayachee, Deputy Director: Recruitment and Selection in the Free State Department of Education; and Mr Kennedy Vilankulu, Information Manager at the Fundza Lushaka bursary scheme.

This year, 675 students from the University of the Free State’s (UFS) Faculty of Education will be awarded bursaries worth more than R42 million from the Fundza Lushaka bursary scheme.

The selection process for the recipients is already underway. Although each student’s academic performance plays a vital role in the selection process, beneficiaries are also selected based on performance in scarce subjects like mathematics, science and African languages.

“We are trying to attract and train as many teachers as possible. Hoping they will honour their contract and teach in South Africa” said Mr Kennedy Vilankulu, Information Manager at the Fundza Lushaka Bursary Scheme.

Mr Vilankulu commended the faculty on its management of the bursary scheme. This is evident in the close liaison between the faculty, on both the Bloemfontein and Qwaqwa campuses, and the Free State Department of Education. Just over 90% of the beneficiaries of the bursary scheme study at the UFS.

Prof. Gawie du Toit, Programme Director: Initial Teacher Education (ITE) says the quality of a school can never exceed the quality of its teachers. It is the faculty’s aim to educate caring, accountable and critically reflective education practitioners. These teachers must be able to act as agents of change in diverse educational contexts. Prof. Du Toit said it was a privilege to collaborate with both national and provincial Departments of Education in this venture.

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