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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Registrar takes leadership role at Golden Key International

2012-03-08

Dr Derek Swemmer
8 March 2012

The world’s premier academic honour society, the Golden Key International Honour Society, has recognised academic excellence at our university by appointing Dr Derek Swemmer, Registrar of the UFS, as chairperson of its international board of directors.

Dr Swemmer is the first South African to serve as Chairperson of the governing body of the society. He will take up office in July 2012. Dr Swemmer, who has served as a board member for two terms, was appointed at a recent board meeting of the society in Georgia, Atlanta in the United States.

Dr Swemmer's role as Chairperson of the board is to ensure that the society’s values of academic excellence, leadership and service are followed in the more than 375 chapters worldwide. He will serve a three-year term on the board, which oversees the awarding of scholarships worth $1 million to its members annually.

Dr Swemmer says he is honoured to serve the UFS and South Africa in this capacity. “The appointment is humbling when you know you have hundreds of volunteers that could have been asked to serve.”

Dr Swemmer, who is co-advisor of the UFS Golden Key chapter, says he hopes to help the society to expand its service activities in order to provide an excellent example to the world of how highly skilled academic students render meaningful service to their communities, both at university and to the broader community.

He says the Golden Key International Honour Society is a very important part of the UFS’s Academic and Human project.

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