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IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

‘We need a story that will excite us all’
2012-03-09

 

Attending the conversation were, from the left: Willemien Marais, Lecturer in the Department of Communication Science; Zubeida Jaffer; and Prof. Andre Keet, Director of the International Institute for Studies in Race, Reconciliation and Social Justice.
Photo: Amanda Tongha
9 March 2012


“From the stories of Afrikaner Nationalism and Black Consciousness to the stories of our Constitution and the 1995 Rugby World Cup… But now what do we have?”

This was the question posed by Zubeida Jaffer, recently appointed as the university's Writer-in-Residence. Do we need a new national narrative? was the issue addressed by Ms Jaffer in a talk presented as part of the Critical Conversations series hosted by the university’s International Institute for Studies in Race, Reconciliation and Social Justice. Ms Jaffer is an award-winning journalist and author of, amongst others, Love in a time of treason and Our Generation.

“We can’t change the past and we can’t keep on focusing on separate narratives; we need to find a story, a new national narrative with elements that could excite all of us,” she told an audience consisting of academics and students. She also referred to the changes that took place at the university. “I’m fascinated by what is happening here. It’s mind-boggling to see the changes.” Based on the UFS’ drive to find common ground, Ms Jaffer told the audience that research at universities could and should direct this search for a common South African story. 

In reference to her own experiences as a community activist and journalist during apartheid, she urged students to become active citizens. “In my time students were the leaders; they gave direction to the national debate.” 
 

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