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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

ANC Centenary Seminar looks at the role of women in the liberation struggle
2012-03-22

 

At the ANC Centenary Seminar were, from the left: Nadine Lake, ProgrammeDirector: Gender Studies, at the UFS; Prof. Hassim; Zubeida Jaffer, Writer-in-Residence at the UFS; and Senovia Welman from the UFS-Sasol Library.
Photo: Amanda Tongha
22 March 2012


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“Looking back at the history of South African politics you will always find women involved in that history.”

This is according to Prof. Shireen Hassim, a professor in Political Studies at the University of the Witwatersrand, who recently spoke at an ANC Centenary Seminar, held on the Bloemfontein Campus of the University of the Free State (UFS). The seminar is part of a series of dialogues hosted by the Centre for Africa Studies about the ruling party’s 100 years of existence. It was the first one to be held following the 100 year celebrations of the ANC in January 2012 and was dedicated to the ANC Women’s League. Prof. Hassim told the audience that from early roles as wives who provided catering and entertainment, women have always been politically active in the African National Congress (ANC).

“ Women took the lead in the defiance campaign, going beyond the role of tea lady of the 1910s. When the ANC went into exile, the women’s section, as it was called then, played an important role.” Prof. Hassim also praised independent women’s organisations for the role they had played during the struggle and added that they were part of the collective history.

Talking about today’s Women’s League, Prof. Hassim said there had been debate about its current role with some critics labelling the league conservative. “In recent years, they have become very allied to internal battles.”

According to Prof. Hassim, a new language was needed that could give voice to the policies that needed to be developed.She drew attention to the plight of rural women, saying that thus far urban women have been taking the lead in defining issues. She warned that legislation like the Traditional Courts Bill would put rural women at a disadvantage. Prof. Hassim said the Bill was not rigorously debated, despite the high number of women in Parliament.

 

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