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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Prof. Jansen meets the community
2012-05-16

 

Prof. Jansen listens attentively to Mr Teboho Moloi, who represented the Harrismith Business Forum at the community meeting where the UFS vision was shared.
Photo: Thabo Kessah
16 May 2012

We are very proud of our academic achievements, but without the human element, these achievements are not worth anything. This is according to Prof. Jonathan Jansen, Vice-Chancellor and Rector, who attended a meeting with the Thabo Mofutsanyana community in the Eastern Free State.

Prof. Jansen made the community aware that the university has two very important and interlinked projects – the academic and human projects.

“Our university has ambitions to produce the best scholars in various fields, but this cannot be done if we neglect the human aspect of doing things in the right way. We want to produce academic giants as much as we want to produce graduates of life,” said Prof. Jansen to an audience that included representatives from the traditional councils, business, religious and farming communities as well as the Maluti-A-Phofung and Dihlabeng Local Municipalities.

Prof. Jansen said that the memorandum of understanding that the university signed with the Dihlabeng Local Municipality in 2010 was already yielding positive results.

“There has been an enormous improvement in the matric results of the Dihlabeng schools that are part of our efforts to contribute towards building a brighter future for our children. We want to thank the municipality and the Honourable Mayor Tjhetane Mofokeng for being part of this partnership,” added Prof. Jansen.
 
“We are grateful that the university is considerate of its stakeholders in developing this Maluti-A-Phofung area. I am also aware that this institution has contributed towards the building of a crèche in the Mabolela village in Qwaqwa and for this we are very happy,” said Ms Linah Mnisi from Motlotlwane Projects and Consultants.
 

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