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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

International scholar talks about the right to food in South Africa

2012-06-06

Prof. Frans Swanepoel, Senior Director Research Development; Prof. Sakiko Fukuda-Parr; and Prof. Melanie Walker.
Photo: Supplied
06 June 2012

Prof. Sakiko Fukuda-Parr of the New School University, New York, in the United States of America, recently presented a seminar on the Bloemfontein Campus. The seminar was hosted by Prof. Melanie Walker, Senior Professor and SARChI-nominated candidate for Higher Education and Human Development.

Prof. Fukuda-Parr, currently Head of the Graduate Programme in International Affairs at the New School University, spoke about the Right to Food in SA. She explored the relationship between two approaches – human rights and capabilities (or human development). This was done to enhance the understanding of both as theoretical paradigms, as public policy frameworks and as approaches to development.

Prof. Fukuda-Parr is a Japanese national, a graduate from Cambridge University in the UK and a former professor at Harvard University in the USA. From 1995 to 2004, she was main author and Director of the UNDP Human Development Reports.

In addition to these reports, some of her publications include: The Gene Revolution: GM Crops and Unequal Development; Readings in Human Development; Rethinking Technical Cooperation - Reforms for capacity building in Africa; Capacity for Development - Old Problems, New Solutions and numerous papers and book chapters on issues of poverty, violent conflict, gender, human rights and technology. She was appointed by the United Nations Secretary-General to the Committee on Development Policy.

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