Latest News Archive

Please select Category, Year, and then Month to display items

Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

DF Malherbe Memorial Lecture reflects on the role of Afrikaans

2012-06-07

At the DF Malherbe Memorial Lecture, from the left: Prof. Hennie van Coller, Head of the Department of Afrikaans and Dutch, German and French; Prof. Teuns Verschoor, Vice-Rector: Institutional Affairs; Prof. Wannie Carstens; and Prof. Lucius Botes, Dean of the Faculty of the Humanities.
Photo: Stephen Collett
07 June 2012

Lecture (pdf format - only available in afrikaans)

Does Afrikaans have a future in South Africa? How will the language become a truly transformed language of the new South Africa given the baggage of the image as the language of the oppressor? Will Afrikaans eventually die out?

These were the questions asked by Prof. Wannie Carstens, Director of the School of Languages at the Potchefstroom Campus of the North-West University, when he recently delivered the 31st DF Malherbe Memorial Lecture at the Bloemfontein Campus of the University of the Free State (UFS).

Prof. Carstens, also the former Chairperson of the Afrikaans Language Board, wanted to know whether reconciliation in Afrikaans is feasible, referring to the history of Afrikaans in South African politics. In a reference to the 1976 Soweto riots, he said a language could not be blamed for the mistakes of some of its speakers.

"The time is probably ripe to put this past behind us so that we can go on to reflect on Afrikaans, and in particular, the role of the Afrikaans speaker in the South Africa of 2012, and on the Afrikaans of 2060."

According to Prof. Carstens, an important condition for the reconciliation process of Afrikaans is to depoliticise the language. He referred to work that is being done by the Afrikaans Language Board and asked that everyone contribute to healing the Afrikaans language community.

"Let work together on a voice that can claim that it speaks on behalf of Afrikaans, and that might be able to contribute in the interest of Afrikaans to a truly transformed Afrikaans, or rather an inclusive Afrikaans that provides for all its speakers. When we are able to say that all Afrikaans voices are represented, only then can we truly talk of a transformed Afrikaans community."

Back

Economic and Management Sciences

Education

Health Sciences

The Humanities

Law

Natural and Agricultural Sciences

Theology and Religion

Open Distance Learning

Business School

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept