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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Mandela Day celebrated with R5 coin laying
2012-07-09

On 18 July 2012, the University of the Free State (UFS), in partnership with Pick n Pay Hyper in Bloemfontein, will celebrate Nelson Mandela Day with a special R5 coin laying ceremony.

The festivities kick off at 12:00 on the Red Square at the Bloemfontein Campus.

Emeritus Archbishop Desmond Tutu will make a special appearance at this event and also deliver a short message.

Schools in the vicinity, UFS staff and students and the public are invited to take part in the coin laying ceremony.

Ms Marissa van Jaarsveld, the coordinator of the Nelson Mandela Day celebrations at the UFS, says the money collected at the event will be used to benefit the No Student Hungry (NSH) campaign, as well as Bloemfontein Child Welfare. NSH is an organisation on the Bloemfontein Campus that provides food bursaries to hungry students with good academic records.

Requests have been sent to schools to collect R5 coins for the event and representatives from the schools will attend the coin-laying.

These schools will be acknowledged for their contributions and there are prizes up for grabs for the primary and high schools that collect the most money.

Learners will deposit their coin contributions during the 67 Minute programme of giving back to the community and they will take part in fun activities. Participating schools are encouraged to be as creative as possible when handing over their R5 contributions.

On the day, there will also will be people with tins at the main entrances to the university for those who want to make a contribution.

The NSH-campaign will also show its support for eradicating world hunger on this day by helping Pick n Pay Hyper in Bloemfontein to package food parcels for the Stop Hunger Now campaign. The packaging of the food parcels will also take place at the UFS.

Members of the public and the media are invited to attend the festivities.
 

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