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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

News Archive

Five Kovsies take part in exclusive Summer School in Groningen
2012-07-25

Michael van Niekerk, Christiaan Nel and Carika Stols participated in the School for Neurosciences.
26 July 2012

For five students from the Faculty of Health Sciences at the University of the Free State, the winter holidays were no time to rest; they attended a summer school for medical students in Groningen in The Netherlands.

Michael van Niekerk, Marcel Nel, Henk Kruger, Christiaan Nel and Carika Stols are all undergraduate medical students who expanded their skills and knowledge during the summer school.

The University of Groningen’s Medical School offers an annual Summer School Programme at the University Medical Centre in Groningen.

It is the largest hospital in the province of Groningen in The Netherlands and offers highly specialised health services to The Netherlands and to the northern parts of Germany.

Hordes of students from around the world annually apply for attendance of the school. A panel invites eligible candidates from the applications to participate in the school. The students are then divided into four different schools, namely Paediatrics, Neurosciences, Global Health and Oncology.

“Besides acquiring better skills and knowledge, the schools also provide us the opportunity to exchange experience and knowledge with participants from other countries. We had regular conversations with students from Korea, Indonesia, Mexico, Brasilia, the Czech Republic, Portugal, Egypt, Belgium, Italy and Spain, on the difference between the medical systems and cultures of the various countries,” says Henk Kruger, who, together with Marcel Nel, participated in the School for Paediatrics.

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