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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Two of our academics contribute to a fascinating book

2012-08-11

Prof. Jo van As earlier this year with proofs of the book The Story of Life & the Environment: An African Perspective.
Photo: Leatitia Pienaar
10 August 2012

The planet has more species than ever before, but humans are responsible for the biggest mass extinction of all times. This is according to Prof. Jo van As, Head of the Department of Zoology and Entomology. He was speaking at the launch of the book The Story of Life & the Environment: An African Perspective.

The book was published by Random House Struik in July 2012 and is a sister publication of The Story of Earth & Life by Prof. Bruce Rubidge, which was published in 2005.

The Story of Life & the Environment: An African Perspective took five years to complete. Prof. Van As was the compiling author, with Prof. Johann du Preez, Head of Plant Sciences at our university, Prof. Leslie Brown of Unisa and Prof. Nico Smit of the North-West University as co-writers.

Prof. Van As said, “No other species has destroyed the earth as we have done. Biological diversity disappears at the rate of mass extinction. The effects of human activities on the biological diversity is bigger that the extinction of the dinosaurs.”

He, however, added that The Story of Life & the Environment: An African Perspective does not sketch a doomsday scenario. It has also a message of hope. Prof. Van As said it was good to see progress in conservation and care for the environment. Trans-frontier parks the size of some countries are a good example of work in this regard.

Mr Stephen Johnson, chairperson of the board of Random House Struik, said at the launch that the publishing house was proud to be associated with the impressive book. The publication will be a touchstone for thoughtful readers for a long time. It will also remain a general book for the public and learners on the topic. The content and design was done in such a way that the publication will be relevant to all audiences.

The Afrikaans version of the book, Die Verhaal van Lewe en die Omgewing, will be published soon.

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