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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Kovsie students receive American Cancer Society Award

2012-08-30

Kovsie students during one of their purple cake sales
30 August 2012

South Africa’s first student-driven CANSA (Cancer Association of South Africa) Relay for Live, organised by students from the University of the Free State, has received an International Award from the American Cancer Society.

Showing solidarity with survivors of cancer, those who have battled and lost loved ones to the disease, the Kovsie students were rewarded with the society’s 2011/2012 Heart of Relay Award for youth involvement. The award was handed out at a ceremony in Mossel Bay in the Western Cape.

The Relay for Life is a global initiative that has been running for 26 years. It is an overnight relay event where teams of people camp out around a track. Members of each team take turns walking and running around the track. They also participate in a Luminaria ceremony where loved ones lost to cancer are remembered.

Relay for Life events are held for the general public as well as tertiary institutions. The Relay for Life event, held on the Bloemfontein Campus at the beginning of the year, was the first student organised one in South Africa.

Leading up to the event, Kovsie students engaged in a number of cancer awareness campaigns. These included purple cake sales and a shava-thon event. All money raised was donated to the Cancer Association of South Africa.

Sibusiso Tshabalala, founding chairperson of the Kovsie initiative, says the students worked with the local chapter of the Childhood Cancer Foundation (CHOC). “The event was generally learning about cancer, sharing the idea of solidarity and bringing students together.” Sibusiso says a similar project is planned for next year.

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