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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Postgraduate School and Faculty of Law receive Rector during discussion with emerging researchers

2012-09-11

A session of the special programme for upcoming researchers was attended by, from the left: Denine Smit, Prof. Jonathan Jansen, Prof. Voet du Plessis of the Department of Mercantile Law and Marda Horn; back: Glancina Mokone, Albert Nell, Pieter Brits, Prof. Neil Roos, Director of the UFS’s Postgraduate School and Jamie Faber.
Photo: Leonie Bolleurs
11 September 2012

Prof. Jonathan Jansen, Vice-Chancellor and Rector of the university, recently addressed six Ph.D. students and their supervisors in the Faculty of Law as part of a special programme of the Postgraduate School for emerging researchers. Prof. Jansen contextualised his lecture on the impact and significance of research, “How do you determine that the important and bigger questions in your research are addressed to ensure the impact thereof?” in his discussion with the researchers. Based on the model of international postgraduate seminars, the researchers set out their field of study to Prof. Jansen and the audience. Suggestions were then made on how to increase the intellectual impact and theoretical depth of academic argumentation.

According to Prof. Neil Roos, Director of the Postgraduate School, together with Prof. Jackie du Toit and Prof. Corli Witthuhn, Academic Coordinators for the Vice Chancellor’s Prestige Scholar Programme, the aim of the programme is to provide support to emerging researchers on postgraduate level similar to the Prestige Scholar Programme.

“The initiative is being rolled out in a faculty-specific way. In consultation with the deans, the specific needs in the faculty are determined, which in turn determines the approach,” says Prof. Roos.

The six students are all involved at the university in various capacities, and are studying towards a Ph.D. in Law. They are outstanding candidates who are being funded by the Postgraduate School in order to empower postgraduate students to greater reach, internationalisation and the establishment of long-term academic networks. The programme is coordinated in the Faculty of Law by Prof. Loot Pretorius.

Two upcoming researchers in the Faculty of Theology and one in Nursing joined the group for Prof. Jansen’s lecture on significant research.

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