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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Prof. Willem Boshoff joins Department of Fine Arts

2012-10-05

Prof. Willem Boshoff

Prof. Willem Boshoff, one of South Africa’s most established artists, has joined the Department of Fine Arts as a mentor for postgraduate students. Prof. Boshoff, whose work has been shown extensively in South Africa and internationally, will serve as mentor and resident artist in the department.

Prof. Boshoff made his mark at the university in 2011 when his Thinking Stone sculpture, one of sixteen artworks commissioned by the Sculpture-on-Campus project, was installed near the Main Building. The "Black Belfast " granite stone, situated next to the H vd Merwe Scholtz Hall, weighs approximately 20 ton and, to date,is the largest of the artworks funded by the National Lottery Distribution Trust fund.

Mr Ben Botma, Head of the Department of Fine Arts, says Prof. Boshoff, who is based in Gauteng, will work on the Bloemfontein Campus for certain months of the year. “As an artist he is extremely productive and has an impressive international exhibition programme. As a result he has a good overview of what happens in the most important museums and contemporary galleries. This information and insight can be shared with students with great success.”

Mr Botma says although the mentorship is aimed at postgraduate students, Prof. Boshoff’s presence and obsessive work habits will also motivate and inspire undergraduate students. “Willem is very popular as external examiner and moderator at other universities and he has a good perspective of what happens at the major universities”.

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