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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

UFS Faculty of Law and Department of Health join hands to combat modern day slavery

2012-10-03

At this event, were from the left: Dr Adri Krieger and Dr Mariaan Kotze. Both are from the Department of Health: Directorate Forensic Services. Far right is Dr Beatri Kruger from the Unit for Children's Rights and the Department of Criminal and Medical Law at the UFS.
4 October 2012

Research and court cases confirm that the trade in people is a reality in South Africa. According to Dr Beatri Kruger from the Unit for Children's Rights and the Department of Criminal and Medical Law at the University of the Free State (UFS), complex challenges are faced in combating human trafficking. One of these challenges is a lack of knowledge of this crime and the difficulty in identifying trafficked victims.

To address the lack of knowledge, a number of discussions took place between Dr Kruger and delegates from the Department of Health.

A project has been initiated to address this problem in the public health sector. A need to raise awareness and provide training to medical practitioners to better understand human trafficking was identified. The most important aim of this initiative is to empower medical staff, to identify trafficked victims that visit hospitals and clinics countrywide and to also treat them appropriately in light of the severe trauma they have often been exposed to. The initiative will also empower medical practitioners to refer patients to other service providers such as social workers and psychologists.

The talks with medical practitioners from the Department of Health have led to training and awareness raising that will be provided at some of the local hospitals before the end of the year. Further training seminars are planned for medical practitioners, which will include a presentation by Dr Kruger on legal issues that are relevant for staff in the public health sector. The multidisciplinary cooperation that was established between representatives from the UFS Faculty of Law and the Department of Health has contributed substantially to a more effective response to human trafficking in South Africa.

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