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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

University hosts Mandela Rhodes scholars

2012-10-02

Kovsie Dux student and SRC member Tumelo Moreri (centre), with Danielle Bowler and Unnel-Teddy Ngoumandjoka, two of the Mandela Rhodes Scholars who attended a summit for past and current recipients of the prestigious bursary on the Bloemfontein Campus.
1 October 2012
Photo: Johan Roux

Some of Africa’s top young minds gathered at the University of the Free State to discuss new ways of thinking about education on the continent.

About 50 current and past recipients of the prestigious Mandela Rhodes Scholarship from across the continent gathered on the Bloemfontein Campus to attend the Community of Mandela Rhodes Scholars Summit from 29 September to 1 October 2012. The theme for the summit was Re-Imagining Education in Africa and recipients from South Africa, Kenya, Nigeria and Uganda attended.

Prof. Jonathan Jansen, Vice-Chancellor and Rector of the university, addressed the Mandela Rhodes scholars and told them as Africa’s next generation of leaders they have to be courageous, caring and agents of change. “You cannot re-imagine education unless you have imaginative leaders”, he told them. Referring to leaders like Martin Luther King, Chief Albert Luthuli, Ghandi and Nelson Mandela, Prof. Jansen told them in order to lead, they should have the capacity for caring, contemplation, courage, change,contrition,conciliation and clarity.

Mandela Rhodes Scholar and Convener of the Summit, Andrew Gasnolar, said the insights gained will be utilised by recipients in their spaces. "A consistent element which cropped up was that our privilege requires us to do the right thing. Active citizenry is required in which we all actively take a part in the education situation - from adopting a student to adopting a school to taking up teaching."

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