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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Spotlight on Excellence in Teaching and Learning

2012-11-08

Dr Lynette van der Merwe and Mr Fred Mudanvanhu
Photo: Stephen Collett
08 November 2012

Dr Lynette van der Merwe from the Department of Basic Medical Sciences was announced as the winner of the Vice-Chancellor’s award for Teaching and Learning 2012. This award celebrates the excellent work done by academics in their classrooms. Mr Fred Mudanvanhu from the Computer Science and Informatics Department was named winner of the Excellence in Teaching and Learning award on the Qwaqwa Campus. They received their awards during the first Excellence in Teaching and Learning Week held on the Bloemfontein Campus from 29 October to 1 November 2012.

Hosted by the Centre for Teaching and Learning, the week was a showcase of scholarly teaching in various disciplines and innovation in teaching and learning practice. Some of the top academics at the university exhibited and presented their scholarly contributions in the form of presentations, short videos and electronic posters. This celebration of excellent work done by academics started on 24 October 2012, with the Excellence in Teaching and Learning Day on the Qwaqwa Campus.

Dr Francois Strydom, Director for the Centre for Teaching and Learning, said presentations made during Excellence in Teaching and Learning Week, especially those by the candidates for the Vice-Chancellor’s award for Teaching and Learning, demonstrated cutting edge, reflective scholarship.

He said Dr Van der Merwe’s innovative practises in teaching and learning stem from her Ph.D. research on Generation-Y learners and what their specific preferences are within the context of the Faculty of Health Sciences. “She illustrated how important it is for lecturers to reflect on the characteristics of the students that they are teaching to find the optimal balance between face-to-face interaction and the use of technology to engage the current generation.”

Mr Mudanvanhu was singled out for his research that contrasted the impact of different types of combinations of peer facilitated learning with the technology to improve students’ success.

Speaking at the teaching and learning awards function,Prof.Driekie Hay, Vice Rector:Academics, said the celebration of excellence indicates the pursuit towards developing the next generation of teachers, doctors, architects, scientists and researchers, to name a few. “The graduate that we educate today is the next president, the next Nobel prize winner or your grandchildren’s teacher.”

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