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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Kovsie student translates and interprets between English and Mandarin

2012-11-14

Chen-Shu
14 November 2012

When television channel e.tv recently interviewed successful Chinese businesspersons in South Africa and Tanzania, they turned to Kovsie student Chen-Shu Fang to translate from English into Mandarin. Chen-Shu, who has completed a BA Honours in Linguistics, is the first student in the Department of Linguistics and Language Practice translating and interpreting between English and Mandarin.

Born in Taiwan, Chen-Shu started her high-school education in South Africa in 1997 and matriculated in 2001. She completed a Bachelor’s degree in Taiwan, but returned to South Africa in 2011, enrolling for studies in the Department of Linguistics and Language Practice. After completing her honours degree in June 2012, Chen-Shu decided to also enrol for the practical honours module in Translation Studies in preparation of her Master’s degree next year.

“I have some background knowledge in linguistics, but during my studies at the UFS, I discovered an interest in interpreting and translation. Therefore, I changed my main focus from Linguistics to Language Practice,”says Chen-Shu.

This year, Chen-Shu also started offering translation and interpretation services. Her first interpreting brief from the Unit for Language Facilitation and Empowerment (ELFE) at the UFS was for Dairy Belle where she had to interpret for a technician from China. She furthermore assists in the translation of the website of Hsiang Chun Orchid Garden, a Bloemfontein-based company (www.hcorchids.co.za).

“I have a great interest in translation, and would also like to offer my language skills and knowledge gained in this course to the Mandarin-speaking community in Bloemfontein. This degree has given me the opportunity to practise and enhance the necessary language practice skills. ”

On assessing Chen-Shu’s translations, an external marker for Mandarin from Rhodes University commented as follows on our department’s course: “I am impressed by your generous and relaxed attitude towards such a diverse group of students, so that they can actually follow a translation course and develop translation skills within their own, unique context”.

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