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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

UFS Debate Society prepares for three major tournaments

2012-11-20

Preparing for the Berlin Championships are, from the left: Richard Chemaly, Zola Valashiya, Ros Limbo and Nkosi Mangali.
Photo: Linda Fekisi
20 November 2012

The UFS Debate Society will be taking on three major projects during the holidays. The month of December will be filled with activities for the team, with members taking trips to Grahamstown, Pretoria and Berlin, Germany to showcase their debating skills.

Their first project is a coaching session in collaboration with the Free State Schools Debating Board. The team will be coaching the provincial school teams and accompanying them to Grahamstown where they will compete in the National Schools Debating Championships in early December.

At around the same time, members will also attend the Pan African Universities Debating Championships that will be held in Pretoria. The PAN African Championship, which the team won in 2009, has expanded over the years and now also includes participants from Australia and the United States of America.
Towards the end of December, four members of the team will be heading to Berlin, Germany to compete in the World Universities Debating Championships. Ros Limbo, Nkosi Mangali, Richard Chemaly and Zola Valashiya will represent the university.

Zola, who is currently the chairperson of the debating society, has been part of the team since 2008. He describes being part of the teams as, “a growing experience. I have learnt a lot, especially how to be a critical thinker”. He was ranked among the top ten speakers in the English First Language division during the Kgorong 2012 National Universities Debating Championships earlier this year. Zola says the team’s goal is to gain as much experience as possible in order to offer training. They are looking at forming strong relations with various other debate societies across the country.

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