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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Three OSM students selected for the 2013 World Youth Symphony Orchestra

2013-01-25

Carmi Nel	Elsabe Raath
Maja van Dyk

25 January 2013

Three students from the University of the Free State’s Odeion School of Music (OSM) have proved their mettle. Carmi Viljoen (violin), Elsabé Raath (viola) and Maja van Dyk (viola), have been accepted into the prestigious World Youth Orchestra – an orchestra known worldwide for its quality and the prix de corps itadvances between nations.

Musica Europa, an Italian cultural association, founded the World Youth Orchestra (WYO) in its present guise in 2001. It has close ties with UNICEF and its mission is to combine music with social activities from cultures all over to world in order to enrich the cultural life of all.

Rigorous auditions are held which require applicants to upload video recordings onto a website (Vimeo). An international board of adjudicators subsequently listens to these recordings and select the best.The three OSM students were good enough to make the grade.

These three musicians are also members of the Free State Symphony Orchestra, as well as the MIAGI orchestra that toured Europe successfully last year. They are also outstanding chamber musicians. Carmi and Elsabé, as members of the Junior Odeion String Quartet, have shown that they are on par with international standards and have toured The Netherlands. In 2012, Maja van Dyk had been selected to perform as soloist with the National Youth String Orchestra under the baton of Swedish conductor and violinist, Fredrik Burstedt.

They first heard of the possibility of playing for the WYO through Anmari van der Westhuizen, lecturer at the OSM. Margarite Spies from the KZN Philharmonic Orchestra (KZNPO) had contacted her in search of worthy candidates. A scant three weeks later, they received the good news of their inclusion.

The orchestra, with representatives from five continents, will be touring South Africa this year and no less than nine South Africans have been included. The tour kicks off in Durban, followed by performances in East London, Plettenberg Bay, George, Knysna, Stellenbosch, with a grand finale in the Cape Town City Hall.

Works that will be performed include ‘’Romeo and Juliet’’ by Prokofiev, the irrepressible “Carnival Overture” by Dvorák, Barber’s ‘’Adagio for Strings’’ and part of Mahler’s majestic Fifth Symphony, all under the baton of the dynamic Josep Vicent.

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