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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

New violinist for Odeion String Quartet
2013-02-06

Samson Diamond
06 February 2013



The Odeion String Quartet has a new member, a young accomplished violinist with a string of awards to his name. Samson Diamond, who won the Standard Bank Young Artist Award for Music in 2010, has joined the quartet. He is the first male member the quartet has had for about five years. The Soweto-born violinist replaced Denise Sutton, former leader and first violinist. He will lead the quartet, a flagship of the university and the only resident string quartet at a South African university. The other three members are Sharon de Kock (violin), Jeanne-Louise Moolman (viola) and Anmari van der Westhuizen (cello).

Twenty-eight year old Diamond, a graduate of the Royal Northern College of Music in Manchester, UK, says he is looking forward to working with students from the Odeion School of Music. “I am sure there are many talented students here.”

The musician, who obtained both his Bachelor of Music Honours degree and his Masters of Music Performance degree with distinction, will be based in Bloemfontein on a full time basis. As a member of the quartet, he will be giving concerts, coaching chamber music for the various chamber ensembles and will also give individual lessons to some of the violin students at the School.

Diamond, who started playing the violin at age ten, boast a long list of achievements. At age 12, he was leader of the Buskaid Soweto String Ensemble, one of the country's prominent youth projects. He was a founding member of the jazz classical band Quattro Fusion and former leader of the Diamond quartet. He has performed before many distinguished guests, including Queen Elizabeth II, the Duke of Edinburgh and former presidents Nelson Mandela and Thabo Mbeki.

Diamond says being the first male member in years will not bring about a change in the quartet He says it is about the standard of playing and the calibre of music.

“Music is music whether you work with men or women.”

Diamond’s first performance as member of the quartet will be on 21 February 2013. Details about the performance will be communicated later.

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