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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

A Rag procession to remember
2013-02-06

Photo: Albert van Biljon
05 February 2013


   YouTube Video

A Rag procession to remember and one of the best in years. This was the opinion of many spectators at the Kovsies’ annual Rag procession on Saturday 2 February 2013. Large numbers of people came to watch the procession moving through the streets of Bloemfontein as students showed off their floats.

A festive atmosphere prevailed along the route and some people came prepared with camping chairs and picnic baskets.

The proceedings began with a morning procession to the Twin City shopping centre in Heidedal and the Kenilworth shopping centre in Mangaung. About 10 000 food parcels were handed out in the two suburbs, while the UFS Cultural Office and KovsieFM entertained the residents.

Prof. Jonathan Jansen, Vice-Chancellor and Rector, as well as members of the senior leadership, went along on the journey to the two suburbs. Dozens of children and adults were at the Twin City shopping centre where hundreds of balloons were released. Kovsie staff, students and members of the SRC at the Bloemfontein Campus met with members of the community and helped to hand out food parcels.

The main procession left from the Bloemfontein Campus at 18:00 and proceeded to the Old Grey’s sports grounds for the Rag concert. Rag-goers were entertained by the music group Mi Casa, the singing duo and twin brothers Locnville, as well as Bobby van Jaarsveld. People were also treated to a fireworks display.

The float of the residences Karee, Soetdoring and Imperium was announced as the winning float.

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