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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Breyten Breytenbach to speak on poetry and philosophy at UFS

2013-02-22

Breyten Breytenbach
Photo: Supplied
22 February 2013

The Department Philosophy is hosting a public lecture and panel discussion with the poet Breyten Breytenbach on poetry and philosophy on Wednesday 27 February 2013. Breytenbach will read from work that has never before been heard in public. Members of the public will also be able to ask him questions. The discussion will be in Afrikaans, with simultaneous interpretation to English and Sesotho. Entrance is free.

Wednesday 27 February 2013
15:00
Odeion

Enquiries can be directed to Johann Rossouw at rossouwjh@ufs.ac.za

Short Breyten Breytenbach biography:

Breyten Breytenbach was born in 1939 on the banks of the Breede River in the Little Karoo. He studied at the Michaelis School of Fine Arts at the University of Cape Town and left South Africa in 1959. His exile was confirmed after the Sharpeville massacre and his marriage to Yolande Ngo Thi Hoang Lien of Vietnamese origin, which brought him into conflict with the Mixed Marriages Act and the Immorality Act.

In 1964 he began publishing poetry, as well as prose. Since the early sixties of the previous century, he started exhibiting in various European art galleries. In 1975 he clandestinely returned to South Africa where he spent seven-and-a-half years of a nine-year sentence for terrorism in South African prisons. He lectured at various universities in both South Africa and the United States. He helped establish the Centre for Creative Arts at the University of KwaZulu-Natal in Durban, and was co-founder of the Gorée Institute in Dakar, Senegal, where he is still involved. He works from Catalonia, Paris and Gorée.

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