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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

University grooms future leaders
2013-02-28

Nangamso Koza, volunteers and learners who participated in the RCL training programme.
Photo: Linda Fekisi
28 February 2013

The UFS recently hosted a group of Representative Council of Learners (RCL) from 24 high schools in the Free State. The learners participated in a RCL training programme, the first of its kind, which will take place on a quarterly basis.

The learners were welcomed by Prof Jonathan Jansen, Vice-Chancellor and Rector of the university. Prof Jansen emphasised the need for academic excellence in his welcoming speech, telling learners not to settle for a pass rate of 30%. He motivated them to study hard in order to reap rewards, regardless of their disadvantaged backgrounds. He told them about first-year student, Zandile Kwela and others, who excelled in the 2012 matric exams despite disadvantaged backgrounds.

Nangamso Koza, Research Assistant in the office of the Vice-Rector: External Relations, who helped to coordinate the programme, said leadership development is vital, as early as the basic education phase. “The objective was to offer the RCL some of the skills and knowledge we have, to enable them to dream out of the box."

Mr Pura Mgolombane, Assistant-Dean of Student Affairs, shared what student leadership is all about, the values that a leader needs to have and the relevant constitutional documentation and acts they need to know.

Madineo Mofokeng, an RCL member from Excelsior Combined School, describes her experience as a great one. “I learnt many things that will help me improve my school. I also learnt that by believing in yourself, you can do anything you put your mind to,” she added.


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