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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Strong support for march against gender violence
2013-02-27

 

A huge group of students, led by the Student Representative Council, took part in the "Enough is Enough: Are you man Enough?" march on the Bloemfontein Campus.
Photo: Johan Roux
25 February 2013

   YouTube Video: "Enough is Enough" Harlem shake

   YouTube Video: "Enough is Enough" protest

Enough is enough. The UFS took a vocal and visual stand against gender violence and rape with a march joining the national protest movement. With banners reading: ‘No to rape,’ ‘Stop sexual terrorism’ and ‘Enough is enough’, hundreds of Kovsie men and women took part in the Enough is Enough: Are you man Enough march held on the Bloemfontein Campus. Led by Mr Rudi Buys, Dean of Student Affairs, staff and students, mostly men, told the world what they think about the scourge of violence and rape in the country.

Addressing protestors, Prof Jonathan Jansen, Vice-Chancellor and Rector, highlighted shocking rape statistics, saying that it is dangerous to be a woman these days with a woman raped every minute somewhere in the country. “Women can hardly breathe without being worried.Culture has deceived our young men. The country is experiencing a tragic time. We need to raise our children, mostly boys, to respect women from an early age. They must also learn how to deal with their emotions – boys must learn how to cry.”

Joining Prof Jansen on stage was the Student Representative Council (SRC) presidents of three universities in South Africa – William Clayton from the UFS, Horne Hallendorff from the University of Cape Town and Clinton du Preez from Stellenbosch University. “Enough is indeed enough and men should take their role seriously to ensure that we say NO to gender violence and rape against women,” Clinton told protestors.

At the request of the Dean of Student Affairs, all the men that were present kneeled as a sign of apology of the selfish acts of men against women.

The university will continue the fight against gender violence with a series of dialogues creating awareness, but also facilitating broader understanding of gender violence.

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