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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

News Archive

University gearing up for Varsity Hockey Series
2013-05-09

09 May 2013

Our university will play host to the University of Pretoria (Tukkies), the Northwest University (Pukke) and the University of the Witwatersrand in the Varsity Hockey series. 

All matches will take place from Saturday to Monday at 14:30 and 16:00. 

The programme is as follow:

Saturday 11 May 2013

14:30 – NWU PUKKE vs Wits
16:00 – UP Tukkies vs UFS Kovsies

Sunday 12 May 2013

14:30 – NWU PUKKE vs UFS Kovsies
16:00 – Wits vs UP Tukkies

Monday 13 May 2013

14:30 – NWU PUKKE vs UP Tukkies
16:00 – UFS Kovsies vs Wits

The NWU PUKKE is currently the front runner with 14 points already on the log. PUKKE should also be the toughest team to beat this weekend, with the inclusion of two Protea players in their side. Sulette Damons and Celia Evans will be part of the Northwest’s attempts to stay at the top.

Kovsies and UP Tukkies will also boast with Proteas. Izelle Lategan and Tanya Brits will strengthen Kovsies’ team, while Lilian du Plessis is part of the Tukkies team. Both our university and Tukkies have 10 points after the first three matches played in Potchefstroom.

 

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