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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Transformation in higher education discussed at colloquium

2013-05-16

16 May 2013

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The University of the Free State hosted the Higher Education Transformation Colloquium earlier this month on the Bloemfontein Campus.

On Monday 6 May 2013 till Wednesday 8 May 2013 the event brought together a wide range of stakeholders, including some members of university councils; vice-chancellors; academics and researchers; leaders of student formations and presidents of student representative councils; transformation managers; executive directors with responsibility for transformation in various universities, members of the newly established Transformation Oversight Committee and senior representatives from the Department of Higher Education and Training.

The event examined and debated some of the latest research studies and practices on the topic, as well as selected case studies from a number of public universities in South Africa.

Delivering a presentation at the colloquium, Dr Lis Lange, Senior Director of the Directorate for Institutional Research and Academic Planning at the UFS, said transformation in South Africa has been oversimplified and reduced to numbers, and the factors that might accelerate or slow the process have not been taken into account.

Dr Lange was delivering a paper, titled: The knowledge(s) of transformation: an archaeological perspective.

Dr Lange argued that “in the process of translating evolving political arguments into policy making, the intellectual, political and moral elements that shaped the conceptualisation of transformation in the early 1990s in South Africa, were reduced and oversimplified.”

She said crucial aspects of this reduction were the elimination of paradox and contradiction in the concept; the establishment of one accepted register of what transformation was and it is becoming sector-specific or socially blind. This means that the process was narrowed down in the policy texts and in the corresponding implementation strategies to the transformation of higher education, the schools system, the judiciary and the media, without keeping an eye on the structural conditions that can influence it in one way or another.

Dr Lange said the need for accountability further helped with reduction of transformation. “Because government and social institutions are accountable for their promises, transformation had to be measured and demonstrated.”

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