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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

News Archive

Marikana and its subsequent economic and political consequences
2013-05-30

 

Dawie Roodt and Prof Adam Habib
30 May 2013

The Marikana incident is a bitter moment for South Africa's new political establishment; a tragedy on the same scale as Sharpeville and the Soweto massacre.

This is how Prof Adam Habib, Vice-Chancellor and Principal designate of the University of the Witwatersrand, described the sorrow during the CR Swart Memorial Lecture hosted by the Department of Political Studies and Governance.

Speaking on the topic The Post-Marikana landscape in South Africa, Prof Habib and Dawie Roodt, Chief Economist and Director of the Efficient Group, gave their views on the political and economic challenges confronting the country.

Prof Habib, a well-known political commentator, explained to the fully-packed CR Swart Auditorium how this tragedy provoked a national soul-searching.

Referencing from his highly-anticipated book South Africa's Suspended Revolution, Hopes and Prospects, Prof Habib said the difficulty Marikana poses is the challenge of inequality. According to him, inequality is the single biggest challenge of the South African society. He firmly believes that taking responsibility for poverty is a moral necessity. "Addressing poverty is absolutely crucial if we want to be a humane society."

In his presentation, Roodt informed the audience regarding recent data on population growth, unemployment and dependency ratios. These statistics gave an indication of how the country is doing. The economist said the only way to address unemployment, inequality and poverty is through economic growth.

"If we want to do something about inequality, we have to do something about skills – particularly skills for women. We must make it easier for people to get jobs," Roodt emphasised.

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