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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

UFS unveils portrait of Ms Winkie Direko

2005-11-28

During the unveiling ceremony were from the left Prof Frederick Fourie (Rector and Vice-Chancellor of the UFS), Mrs Direko, Judge Faan Hancke (Chairperson of the UFS Council) and Dr Charles Nwaila (Director-General of the Free State Provincial Government and Vice-Chairperson of the UFS Council). The blue background of the portrait depicts Ms Direko's philosophy of "the sky is the limit". She also wore the same outfit as what she has on in the portrait. Photo: Stephen Collett

UFS unveils portrait of Ms Winkie Direko
A portrait of Ms Winkie Direko, former Chancellor of the University of the Free State (UFS) and Premier of the Free State Province and currently a Member of Parliament, was unveiled today during the last session of the UFS Council for this year on the Main Campus in Bloemfontein.

The portrait, painted by the gifted artist Ms Reshada Crouse, now hangs in the Council Chambers of the UFS.

Ms Direko was sworn in as Chancellor of the UFS in August 1999. She was the first black person and first woman in this position at the UFS. She was succeeded by Dr Franklin Sonn.

“Ms Direko had an exceptional legitimacy in the black community because of her role in black education in the Free State (as principal) and community leader in the difficult ‘struggle’ period. This former principal’s simultaneous insistence on transformation as well as discipline and order at an educational institution was exactly what the UFS needed at that stage,” said Prof Frederick Fourie, Rector and Vice-Chancellor, during the unveiling ceremony.

“She also played a special role to bring the UFS and the Free State Provincial Government closer to each other. Her comprehension for the own nature of a university helped in times when difficult decisions had to be made. She also realised the value of the university’s expertise for her government. The Premier’s Economic Advisory Council, with the UFS rector and academics like Lucius Botes and James Moses in leading roles, was formed to undertake important research on economic development strategies in the Free State,” said Prof Fourie.

In her speech Ms Direko said that it is an unique experience for her to be catalogued in the history of the UFS. “I am humbled and proud to be associated with the UFS,” she said.

Ms Direko said that the UFS is on the right track with its transformation process. “I will continue to convince people that the UFS is for everyone and will fight for that until the end. But, it is important to see a visible change concerning transformation. The UFS must bring its side and speed up the transformation process. I know that it is a difficult road, but we cannot hide from the realities of our time,” she said.

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
25 November 2005

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