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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

The 70th Intervarsity between the UFS and North-West University approaches
2013-07-10

 

Intervarsity programme (pdf)

In what promises to be a spectacular event, the University of the Free State (UFS) will host the 70th Intervarsity between the UFS and North-West University (NWU) from 9–10 August 2013.

Students, staff and spectators from all three NWU campuses – Potchefstroom, Mafikeng and Vanderbijlpark – will flock to Bloemfontein to participate in one of the country’s oldest sport contests between universities. The rivalry between the two universities is one of the most reckoned events on the local and national sports and student calendars, and it is widely supported.

Rugby, soccer, hockey, netball, volleyball and basketball will satisfy sports fans’ appetite during the weekend. For a more cultural dose, choral singing and debating competitions, as well as dialogue between student leaders will take place. All campuses of the two universities will participate in the programmes.

Rudi Buys, Dean: Student Affairs at the UFS, said the celebration of the 70th Intervarsity between the two institutions will be an important milestone to commemorate decades of friendship, collaboration and healthy competition.

“At Intervarsity 2013 not only do we celebrate a 70-year-legacy of friendship, but also see the potential of another 70 years of shared growth in a new country. We're especially excited with new events that focus on students debating societal issues and celebrating the vibrant diversity of artistic and cultural genres of our society. These events will be remembered for long."

As a run-up to Intervarsity, the university will also host the second annual Intravarsity between the Bloemfontein and Qwaqwa Campuses with sport and cultural teams from the two campuses competing against each other. Intravarsity 2013will behosted on the Qwaqwa Campus and will take place from 26–27 July 2013.

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