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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Laptop in, paper out
2013-07-31

 

Prof Pieter Nel gives advice to students.
Photo: Johan Roux
31 July 2013

The first major steps to a paperless lecture environment for the School of Medicine were taken in July 2013 with the presentation of laptops to all first-year- medical students.

The aim is to have the entire undergraduate medical programme computer-driven within a few years and to get rid of paper in the classroom.

Prof Pieter Nel, Programme Director: Health Sciences at the school in the Faculty of Health Sciences, said, “As far as we know, this action is the first of its kind in any medical school in South Africa whereby an entire class are supplied with computers for this purpose. We also have no knowledge of anything similar in any programme within any other faculty at any university in South Africa.”

All first-year medical students received laptops. The UFS is facilitating the process to provide students with computer access via their own laptops. “The reason for this is that the undergraduate health-sciences programme will be totally computerised from now on. Students will therefore utilise their laptops in all their contact sessions.”

The entire building where teaching takes place is equipped with Wi-Fi. The students buy the laptops at a much lower cost than the commercial price.

Prof Nel said the printing costs of study material during a student’s undergraduate study years can amount to as much as R5 000.

In future, first-year students will receive laptops, computerising the entire undergraduate health-sciences programme within a few years, Prof Nel said.

During the presentation of the first laptops, Prof Gert van Zyl, Dean of the Faculty of Health Sciences, referred to this action as a big step forward in modernising the undergraduate training of medical students in the faculty.

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