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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Intervarsity 2013 a paragon of friendly rivalry
2013-08-06

 

Photo: RooistoelTv
10 August 2013

Photo Gallery

The recent intervarsity between the University of the Free State (UFS) and the North-West University was a huge success. This 70th celebration of intervarsity between the two institutions, which took place for the first time in 1927, is the oldest event of its kind in South Africa.

According to Rudi Buys, Dean of Student Affairs at the UFS, it is also the most comprehensive and most innovative intervarsity in the country and since 2010 includes all incorporated campuses of universities such as the University of the North. The focus is no longer on sports only, but also on cultural programmes and forums for discussion between student leaders.

Of the 32 sport and culture activities intervarsities between the UFS and the NWU, the UFS won 16, the NWU 13 and three ended in a tie.

Sports and cultural activities like debate were held across the Bloemfontein Campus. Record numbers of supporters attended the different matches, debating competitions and festivities. The first SRC Presidents’ Reunion that took place during the intervarsity is regarded as a special milestone in the history of the UFS.

“We are particularly satisfied that students of diverse backgrounds and campuses took part in and attended intervarsity events and in this way showcased the rich variety of Kovsies with great pride,” Buys said.

“The successful course of the intervarsity confirms that it is important for the UFS to maintain its proud history of almost 100 years with the NWU, but to also update in order to reflect our young democracy and in pace with a young generation of South Africans who are now our students,” Buys concluded.

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