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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

University tips its hat to final-year students
2013-09-13

 
From the left: Lauren Marais, Werner Landman, Herloise Jordaan and Louis Rossouw (PwC).
13 September 2013

The Alumni Office at the University of the Free State (UFS), in partnership with PricewaterhouseCoopers (PwC), held its first Alumni Evening for final-year students.

The students received valuable advice from various speakers during the event. Werner Landman – also a UFS graduate – highlighted the differences in approach between the current and previous generations. Landman explained that Generation Y students have greater influence and are extensively connected socially as they enter the work environment. “You are people who will work to live, unlike us, Generation X, who live to work,” he said. With their degrees – some already busy with their post-graduate studies – they are more likely to be appointed in professions which will allow them to live better, he added.

Heloise Jordaan, former 2008/9 SRC president, who holds three degrees from Kovsies to her name, also addressed the final-years. She currently holds the position of brand manager at Urban Hotels, although she only started working recently. Through sharing her personal work experiences, she gave the audience a glimpse into the workplace."You guys need to realise that when you step into the working sphere, you need to be open minded and also work to the best of your abilities,” Jordaan encouraged.

The evening was concluded on a high note with a prize-giving. Pieter du Toit, UFS Alumni Chair, was in charge of handing over the awards. Residences were compared to find which ones generated the most residing final-year and postgraduate students. House Tswelopele and Soetdoring clinched the honours and walked away with R2 000 each for their house.

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