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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Institute launches Human Rights Desk
2013-10-22

 

Attending the launch of the first Human Rights Desk were from left: Prof Teuns Verschoor, former Vice-Rector: Institutional Affairs, Dr Leon Wessels, human rights activist and lawyer, and Dr Choice Makhetha, Vice-Rector: External Relations.
Photo: Huibrecht Hoffman
22 October 2013

The university has created another beacon for social justice and reconciliation with the launch of its first Human Rights Desk (HRD) on the Bloemfontein Campus. The HRD, which falls under the Institute for Reconciliation and Social Justice, will promote, protect and monitor human rights at the university.

Speaking at the launch of the HRD, Prof Andre Keet, Director of the Institute for Reconciliation and Social Justice, said the desk will investigate reported violations of human rights on campus. "It will investigate any cases that require investigation, as well as various other projects that serves the university and national and international imperatives as far as human rights is concerned.”

Prof Keet told students and staff in attendance that the desk is an expression of the university's commitment. "As a university, we have to own this particular desk, as a collective entity we should make it work and be proud of it. Our task is to build a new form of productivity into the language of rights, and build a culture of human rights among our students, which we can already see emerging."

Also speaking at the event, Prof Jonathan Jansen, Vice-Chancellor and Rector, said the HRD will be a place where people can come who are hurt. He encouraged students to speak on human rights anywhere in the world. "I want you to think of yourself as a borderless human being, for human rights are not geographically confined. I want you to also hurt when somebody in a mall in Kenya gets hurt."

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