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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Standing ovation for the UFS Camerata in St Petersburg, Russia
2013-11-26

 
Jan Moritz Onken conducting the Camerata during their performance at the 13th International Conservatoire in St Petersburg, Russia.

The OSM CAMERATA (OSMC), flagship ensemble of the University of the Free State’s Odeion School of Music, received a standing ovation during a gala concert at the 13th International Conservatoire Festival presented on 7 November 2013 in the Glazunov Hall under the baton of Maestro Jan Moritz Onken.

The International Conservatory Festival was founded in 2001 by the St Petersburg Rimsky Korsakov Conservatory and has since then become an annual highlight on the concert calendar of St Petersburg.

For the last thirteen years, the festival has developed as a centre of excellence for artists, lecturers, and music experts who represent higher institutions of music from almost every continent. This forum has introduced more than 200 conservatories internationally, and literally produced hundreds of concerts, master’s classes and lectures. Internationally-acclaimed musicians such as Yuri Temirkanov, Rodion Shchedrin, Saulius Sondeckis, Krzysztof Penderecki, Valery Gergiev, Vasily Sinaisky and Semyon Bychkov, as well as young talented performers on the brink of their international careers, have participated in the festival over the years.

The OSMC presented the artistic director of the festival, Prof Lydia Volcheck, with audio-visual material as an audition and received a formal invitation from Prof Mikhail Gantvarg, Rector of the St Petersburg Rimsky Korsakov Conservatoire, in May 2013. Jan Moritz Onken (who was appointed as the OSMC chief conductor and artistic director for 2012) prepared the ensemble with vigour and discipline. Experienced international OSM alumni and several young international professionals served as mentors throughout the year preceding the event.

The OSMC gave two recitals during the festival – a gala performance in the Glazunov Hall, as well as a concert in the St Petersburg White Hall. For the first concert on 7 November (entitled FOUR CONTINENTS FESTIVAL), the OSMC shared the stage with a piano duo from the Karol Szymanowski Academy of Music (Katowice, Poland), the String Quartet of the Colburn Conservatory of Music (Los Angeles, USA), as well as an ensemble of Japanese Traditional Instruments from the Tokyo University of the Arts (Japan).

After the last reverberating notes of the performance of the Phantom Waltz (a work commissioned by the OSM from the South African composer Hendrik Hofmeyr), a thunderous applause and shouts of bravo exploded! The OSMC responded spontaneously with a kwela improvisation as an encore.

Dagbreek broadcast: http://bit.ly/1evTgR3

 

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