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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Ensuring justice does not get lost in translation

2014-02-06

Court interpreters who have successfully completed a legal interpreting learnership.
Photo: Stephen Collett

The University of the Free State (UFS) is a taking a leading role in changing the face and character of the South African court system, infusing it with qualified professionals.

The university’s Unit for Language Facilitation and Empowerment partnered with the Department of Justice and Constitutional Development as well as the Safety and Security Sector Education and Training Authority (SASSETA). This union lead to 63 court interpreters successfully completing a legal interpreting learnership.

These newly-qualified interpreters will from now on render specialised interpreting services in courts across our country.

Addressing the audience at the diploma ceremony held on the Bloemfontein Campus, Dr Derek Swemmer, Registrar of the UFS, said translators have an important role to play. ”Translation is a gift to those who do not understand the language that a person is speaking,” he said.

In her speech, Nonkululeko Sindane, Director-General in the Department of Justice and Constitutional Development, said the qualification will improve the professional status of court interpreting. She added that the learnership is based on a broader government policy on skills development. She mentioned that eight of those who received qualifications have been permanently employed by the department.

Praising the university for its role, Abbey Witbooi, Chairperson of the SASSETA board, said the diploma will allow qualified learners to contribute to social and economic transformation. This will ensure the protection of human rights in the court setting. In addition, it also provides equal access to a fair trial in terms of effective communication. “The fact that this is a first in the republic, speaks volumes for the extent of the commitment of collective leadership to realise the transformation agenda,” he said.

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