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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

SRC interim member takes giant leaps – in high heels

2014-02-24

Photo: Jerry Mokoroane

Passion. Commitment. Drive. Enthusiasm. All these characteristics are embedded in Masabata Mokgesi, SRC interim member: Postgraduate Council of our Bloemfontein Campus. This lady has taken giant strides in both leadership and academic roles, establishing herself as a force to be reckoned with.

Mokgesi has completed her BA Honours degree with distinction. She is currently enrolled for a master’s in Media Translation, with the intent of attaining her PhD before tackling the work domain. Her excellent academic performance led to her being awarded the UFS Golden Key Scholarship Chapter Award last year.

Mokgesi is a master when it comes to time management, since she has to pay attention to several responsibilities simultaneously. As a leader, a research administration intern at the National Research Foundation and lecturer at the university, she has her hands full.

“I have always believed in myself and that there is still more one can achieve, hence, I never got comfortable in the lot I have achieved thus far,” says Mokgesi.

But wait, there is more! This remarkable young lady is also into fashion and modelling, having won Miss Mangaung Municipality and Miss ConLaur?s titles. “There is a perception that academics are in most cases dressed inappropriately, and I surely want to break that stigma. We can always look after our well-being,” she added with some laughter.

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