Latest News Archive

Please select Category, Year, and then Month to display items

Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Shushing, speaking, politicians, policing

2014-03-18

Prof Pumla Dineo Gqola
Photo: Michelle Nothling

Feminist writer, scholar and previous Kovsie staff member, Prof Pumla Dineo Gqola, recently launched her book at the Bloemfontein Campus. “A Renegade Called Simphiwe” explores the life – and controversy – of singer Simphiwe Dana.

The book tells the story of Dana, a rebellious artist and cultural activist. But it also delves much deeper – into the fabric of our society itself. It questions our expectations and reactions to the things that make us shift in our seats.

The politics of silencing
Artists should not involve themselves in politics. They should stick to what they’re good at. Dana and other artists know this silencing finger being waved at them all too well. It is this mentality that alarms Prof Gqola. “I’m very disturbed by the notion of policing our – especially female – artists.” She pointed out that it is mostly female artists in SA who are put under scrutiny, reigned in and censored. Not only by politicians, though. Our public also quickly steps in when an artist seems to step out of ‘their place’.

The proper place of art
“I’m part of the movement that believes art transforms,” said Prof Gqola. South Africa used to be a fertile ground for protest art. This had an immense impact on political and social transformation. “Then something happened,” Prof Gqola let the words linger. “The arts got divorced from its social transformative power.”

Why has art been publically marginalised?

The question remains.

Back

Economic and Management Sciences

Education

Health Sciences

The Humanities

Law

Natural and Agricultural Sciences

Theology and Religion

Open Distance Learning

Business School

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept