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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

News Archive

UFS blows the whistle on crime
2014-03-28


At the event were, from the left: Refiloe Seane, Director: Student Counselling and Development; Anastasia Sehlabo, SRC member for Accessibility and Student Support. Back, from the left: Melissa Barnaschone, Student Counselling and Development; and Mokgawa Kobe, Director: Protection Services.
Photo: Leonie Bolleurs

First-year students receive 1 000 whistles in project to combat crime.

Numerous safety measures were implemented by the University of the Free State in the past five years to ensure the safety of all the students and staff on all three campuses of the UFS. A large area of the UFS Campus is covered by security cameras. Red poles, equipped with panic buttons that can be activated to call for help, were also erected across the campuses.

At the beginning of 2013, as a further safety measure, whistles were handed out to female students in residences.

At an event on 26 March 2014, Refiloe Seane, Director: Student Counselling and Development, together with her team, handed over 1 000 whistles to the Student Representative Council to be distributed to first-year students. The whistles were sponsored by Prof Nicky Morgan, Vice-Rector: Operations and Mokgawa Kobe, Director: Protection Services.

“Female students are encouraged to use the whistles to call for help when they feel unsafe or are in danger. The objective is, firstly, to discourage criminals without suffering any negative consequences, and secondly, to get the attention of security or any other form of assistance,” said Melissa Barnaschone, Student Counselling and Development.

At the event, Mokgawa said: “The moment you blow this whistle, you say to the potential criminal:

  • I hate what you do
  • I will not keep quiet about it
  • I am doing something against crime.”

 

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